Branded and customised workwear is often seen by companies just an expense. However it doesn’t matter whether you’re in a small business or a multi-national, it is beneficial to brand your workwear. With the large and growing range of products on the market today, you are sure to be able to find something that fits your business’s requirements – from high-quality soft-shell jackets to polo shirts and reflective vests. If you are not yet convinced of the benefits of branding your workwear or simply haven’t got round to it, here are the top 5 reasons to get your workforce kitted out in branded clothing.
1. It Enhances Your Brand Image
A positive brand image can be vital to a company’s success. Getting workwear branded with the business name or logo in it, helps reinforce the business brand with your customers and prospective customers.
2. It’s a Free Advertising
Initial costs aside, branding your workwear gives you free advertising everywhere your workforce goes. By placing your logo or your brand name on your workwear, you have free and effective way to get your brand in front of prospective clients. Impressions count now more than ever, so make sure your workwear looks great before putting it on your workforce.
3. Promotes Professionalism
There is no doubt customised workwear promotes professionalism within your company. When wearing their uniform, staff know they have to act a certain way. When wearing embroidered workwear, employees will feel more responsible to promote the company in a positive light, by providing the highest level of customer service they can.
4. Health and Safety
Another important reason to make use of branded workwear clothing is to promote the health and safety requirements of the employees. There are some industries that require a uniform to fulfill health and safety requirements. Such industries include the food, health, and construction industry. For instance, in the construction industry, workers on site can benefit from custom branded workwear, such as hi-vis vest to improve their safety by ensuring they can be seen and recognized by machinery operators.
5. Increased Visibility
Personalised and branded clothing, such as hospitality uniforms, makes your employees more visible to customers. With your logo present on their garments, your employees can be picked out by customers with ease. Being visible to customers is crucial if they have concerns or need advice before selecting a product or service. Branded workwear promotes a more consistent image of your business and your employees.
Southland Supply Group does not only supply a complete range of personal and site safety equipment but also provides the highest quality personalised workwear by offering custom garment printing and embroidery services. The benefits of this workwear are an increased presence for your staff, increased visibility to potential customers and a free method of advertising. There are a lot of good reasons to improve or upgrade your workwear, so what are you waiting for? Contact us today at 800 77 22 91 or visit our website to find out how to get started.